Brand Protection

Illegal trade of counterfeit, look-alike, damaged and expired products is an ongoing problem for companies across various industries. Fraudsters tend to prey on a consumer’s affinity towards a brand and sell these products illegally to them.

According to a recent report by Crisil, 25% – 30% of the products sold in India are spurious with counterfeiting being most prevalent in apparel and FMCG sectors.

Increasingly, consumers are failing to identify the differences between original and fake products which has resulted in many becoming victims of illegal trade.

Usually, the consumers, on realising that they are being cheated, prefer not to buy such products, and this in turn affects organisations financially as well as their brand and reputation. In addition, many victims also take to social media to share their grievances, which further impacts a brands reputation.

Our brand protection services can help protect your brand from fraud, counterfeiting, infringement (of IP, patents and copyright) and associated risks by evaluating and benchmarking your current exposure to these risks.

At Xpertisehub, we have an experienced team of investigators (including former law enforcement officers) who have executed multiple brand protection engagements for leading organisations in India.

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Anti-counterfeiting Solutions

Market survey
Illicit and grey market goods investigation
Investigation of supply chain of counterfeit goods
Damage quantification
Enforcement action support
Audits

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Supply Chain Fraud

Supply chain gap analysis
Identifying theft/pilferage issues
Logistics fraud identification
Employee-Vendor Collusion frauds

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IP Protection

Anti-trademark infringement
Copyright protection solutions
Anti-piracy solutions

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Brand Awareness Programs

Training programmes for employers/employees
Workshops for third party vendors to help them identify counterfeits

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Patent Theft

Patents are given to new inventions, particularly seen in the pharmaceutical industry. There is a high possibility of external agencies or individuals who can steal the details of the invention and create inventions, without giving due credit to the original patent owner.

Impersonation of Social Media

Lately, there has been a lot of misrepresentation and infringement of trademark and other intellectual property data on social media. External parties create fake social media accounts on various social media channels and conduct various branding propaganda representing the original company.