Illegal trade of counterfeit, look-alike, damaged and expired products is an ongoing problem for companies across various industries. Fraudsters tend to prey on a consumer’s affinity towards a brand and sell these products illegally to them. 

According to a recent report by Crisil, 25% – 30% of the products sold in India are spurious with counterfeiting being most prevalent in apparel and FMCG sectors.

Increasingly, consumers are failing to identify the differences between original and fake products which has resulted in many becoming victims of illegal trade.

Usually, the consumers, on realising that they are being cheated, prefer not to buy such products, and this in turn affects organisations financially as well as their brand and reputation. In addition, many victims also take to social media to share their grievances, which further impacts a brands reputation.

Our brand protection services can help protect your brand from fraud, counterfeiting, infringement (of IP, patents and copyright) and associated risks by evaluating and benchmarking your current exposure to these risks.

At Xpertisehub, we have an experienced team of investigators (including former law enforcement officers) who have executed multiple brand protection engagements for leading organisations in India.

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Anti-counterfeiting Solutions

  • Market survey
  • Illicit and grey market goods investigation
  • Investigation of supply chain of counterfeit goods
  • Damage quantification
  • Enforcement action support
  • Audits
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Supply Chain Fraud

  • Supply chain gap analysis
  • Identifying theft/pilferage issues
  • Logistics fraud identification
  • Employee-Vendor Collusion frauds
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IP Protection

  • Anti-trademark infringement
  • Copyright protection solutions
  • Anti-piracy solutions
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Brand Awareness Programs

  • Training programmes for employers/employees
  • Workshops for third party vendors to help them identify counterfeits
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Patent Theft

Patents are given to new inventions, particularly seen in the pharmaceutical industry. There is a high possibility of external agencies or individuals who can steal the details of the invention and create inventions, without giving due credit to the original patent owner.

Impersonation of Social Media

Lately, there has been a lot of misrepresentation and infringement of trademark and other intellectual property data on social media. External parties create fake social media accounts on various social media channels and conduct various branding propaganda representing the original company.

Types Of Brand Protection

Anti-counterfeiting Solutions

  • Market survey
  • Illicit and grey market goods investigation
  • Investigation of supply chain of counterfeit goods
  • Damage quantification
  • Enforcement action support
  • Audits

Supply Chain Fraud

  • Supply chain gap analysis
  • Identifying theft/pilferage issues
  • Logistics fraud identification
  • Employee-Vendor Collusion frauds

IP Protection

  • Anti-trademark infringement
  • Copyright protection solutions
  • Anti-piracy solutions

Brand Awareness Programs

  • Training programmes for employers/employees
  • Workshops for third party vendors to help them identify counterfeits

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